‘We are General Practice’ Campaign

Published on: Thursday 3 August 2023

The NHS in North West London has launched a new campaign to explain how general practice is changing and why you may see a different clinical expert in future – depending on your need.

Dr Genevieve Small, Medical Director for Primary Care at NHS North West London said: “General Practices are busier than ever. It is important that we use all the team to help support our patients and communities with their care. By providing you with the right care at the right time we can ensure that your local General Practice is there to meet your need.

“To do this, practices are working as a team of medical experts and support staff, led and supervised by the GP. There are new members of staff and systems in place to support GPs to look after your needs.”

A short film introduces you to some of the medical experts, such as a GP, nurse, pharmacist and social prescriber, that you may be given an appointment to see.

Dr Small, added: “These are very exciting times for general practice. We are increasingly seeing a wider range of knowledgeable clinical experts with specialist training who can provide bespoke care to our patients in the same building as their GP.

“For example, if you have diabetes, you may see a specialist diabetes nurse or if you have a problem with your bones and joints, you may see a physiotherapist.”

You can find out more about ‘We are General Practice’ by visiting www.nwlondonics.nhs.uk/wearegeneralpractice